One of the Butterfly™ series, this perennial coneflower forms a compact, well-branched clump of deep-green foliage; large, fragrant, magenta-purple flowers with dark central cones cover the plant; attracts butterflies and birds; deer resistant; drought tolerant once established.
Large, fragrant, magenta-purple flowers with dark central cones
Vibrant in beds, borders, containers, mass plantings, cottage, patio, rock and water-wise gardens
Echinacea Butterfly™ 'Purple Emperor'
(Purple Emperor Coneflower)
Full sun to partial shade
15" (38 cm)
24" (61 cm)
18" (46 cm)
Magenta-purple flowers with dark central cones
June - September
Moderate-Low. Drought tolerant once established
Prefers an average, well-drained soil type